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When it comes to blogs, you want to make sure that you’re not too general in your body copy. If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise. This will make it easier to brand your business and yourself.

How you’re marketing your blog is another thing that’s important to remember when you’re starting out with your blog. While it takes a while to start dominating the search engines and search results, introducing a mailing list to announce the newest blog post is a great idea to drive traffic to your website and blog. Harness the power of social media, too: not only can you easily talk back and forth with your audience, but it’s also a great tool for marketing. 

📅 17 September 📍 The King’s Head, Teddington, TW11 8HG

My Collected Wardrobe with Emma + Kate

Beautiful preloved pieces, ready for their next chapter.

This September, My Collected Wardrobe is delighted to partner with Emma + Kate for a special collaborative pop‑up at The King’s Head, Teddington. Together, we’re bringing a curated collection of contemporary preloved clothing — thoughtfully edited, beautifully kept, and selected with care.

Expect favourites from Wyse, Farm Rio, Selected Femme, Mos Mosh, ME+EM, Gestuz, Second Female, Free People and more. Every piece is chosen for its quality, condition, and timeless appeal.

Join us to browse, discover, and find something special.

Sign up to the MCW newsletter or follow us on Instagram for more details and exciting special offers.

We can’t wait to see you there!

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